The creation of your new website’s content is a central element of your marketing and communication strategy. Managing the content, validation, and consistency while meeting deadlines in a context involving several validation steps, is challenging, especially when working from home. Indeed, you have to align your needs with the resources you have at your disposal while not forgetting to address your end customer. However, if you ensure good planning and adapted communication, you will maximize the return on investment of your new website.
This is a subject that the Valiantys Marketing team knows well because it launched a new website at the end of 2020 to meet its new business needs and objectives. As an Atlassian partner since 2006 and user of its tools, the team has taken advantage of Atlassian technologies to manage its marketing projects in a more agile way. Whether with internal or external stakeholders of the website project, it naturally chose to collaborate in teleworking in the same Confluence space to create the new website content and Jira to follow-up on tasks.
In this article, we share 5 tips to create and manage website content using Jira and Confluence to help you successfully achieve your predefined goal: to present your products and services to your customers, acquire new prospects, and further improve your good reputation.
1. share the objective of your website
2. plan your project with the Atlassian tools
3. collaborate and communicate with all project stakeholders from a single location
4. write your pages
5. track improvements to be made after launch